A small piece of home,
traveling with you.
It began with BenBen.
Whenever it was time for a car ride, BenBen would stop at the open door. At home, he could always find a familiar place to curl up. Inside the car, the smells were different, the seat felt unstable, and there was nowhere that felt like his own.
One day, we placed his favorite bed on the car seat. BenBen circled once, recognized its familiar scent, and settled down. The car was still unfamiliar and the road was still moving, but he had a place he knew.
A small piece of home was traveling with him.
Why leave their
favorite place behind?
That simple moment stayed with us. Why should a pet need one bed at home and a completely different product for the car? We wanted a comfortable bed that could move naturally between everyday life and travel. A familiar resting place for family journeys, visits and weekends.
That idea is at the heart of Rofamily.
Making car rides
feel more familiar.
Pets are family. Every mile matters. We design pet travel essentials around comfort, practical details and the bond between pets and their people.
Our focus starts with mobile pet beds and car seats, with thoughtful products for life on the road.
Discover the collection ↗